Rewinder Magazine

The sustainable revolution is here

la revolución sostenible
There is no turning back now. The sustainable revolution is already here and the organizations that are not capable of adapting to the new reality will be left behind. The trend is unstoppable. We will all have to get used to this new way of living. There is no other option but to take care of the planet and ourselves. There are realities that cannot be changed. The planet's resources are limited and we cannot continue to exploit them as before. In fact, did you know that we have already exceeded the resource regeneration capacity of this 2020? According to WWF , in the middle of the year, the so-called Overshoot Day or Day of the overcapacity of the Earth takes place. Thanks to a meticulous calculation, since 1997 we have been able to know that we need 1.6 planets to live. What we have is not enough. As of last August 22, each resource consumed is a loan that mortgages the future of generations. Changing our habits and lifestyle is the only solution to mitigate the problem. The world has stopped and we have a new beginning, a beginning that will determine the future of organizations It will be the sustainable businesses that will outperform their competitors and those that will achieve an advantageous position in society. It will not be enough to deal only with environmental issues. Together with them, the sustainable revolution supposes the creation of a fairer and more egalitarian society. In which the impacts that excessive consumption has on the health of living beings, equality and safety are addressed. In the last three years, 127 countries have banned single-use plastics. There is also talk of taxes on sugar and carbon market prices. Measures that cannot be alien to brands or organizations, which must adapt and be more respectful of the environment. Those companies that have caused a large carbon footprint so far need to reverse and repair the damage caused. Likewise, they will have to commit themselves not only to its conservation, but also to the general well-being of all those involved: employees, customers, suppliers and the communities in which they are located. Social and environmental responsibility must be integrated into the objectives of companies. Faced with this reality, we can only bet on building the present to enjoy the future. Join the Rewinder Revolution, we are already thousands around the planet!

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