Rewinder Magazine

False sustainability. How to identify greenwashing?

Falsa sostenibilidad. ¿Cómo identificar el greenwashing?

The green revolution is underway and people no longer allow deception or attitudes such as Greenwashing, practices that companies and institutions use to wash their image through advertising. It is no longer useful to launch a message, it must be accompanied with facts.

In Rewinder they have it clear and they are an example of true sustainability. In their DNA is to promote a change of attitude and take care of the environment through their products and they commit their day to day to it. Because it is no longer about polluting less, but about offering people options to pollute less, opportunities to curb climate change through R&D&i development, the reduction of the carbon footprint, and the design of strategies of circular economy. Rewinder turns three.

Now, we show you the other side of the coin, the characteristics of `greenwashing`. According to the consulting firm Terra Choice, these are the tactics used by those who claim to be sustainable but are not:

  • Hidden compensation . The brand talks about the environmental commitment of some of the characteristics of a product, but hides the fact that others are highly harmful.
  • Lack of transparency . Affirmations that are not verified, endorsed or certified by independent legally recognized entities.
  • Confusion. Concepts that are masked, poorly or poorly explained with the intention of describing what one really is not.
  • False labeling . They include in the labeling certifications that do not exist or characteristics that they do not meet.
  • The lesser evil. Products that are not entirely respectful of the environment but that entail a lesser evil.

Once you know what it is and how its characteristics are, we will tell you how to avoid it:

  • Always read the labels. Do not trust the color of the packaging or its decoration.
  • Look for the certifications and check that they are from legally recognized organizations.
  • Do not stay in the slogan, nor in the natural word. Check that the brand complies.
  • Think global. Find out about all the practices carried out by the brand.

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